The rise of live betting has reshaped the gambling landscape, offering players the chance to wager while the action unfolds. Instead of placing a bet before kick-off and waiting for the final whistle, bettors can now respond to every foul, corner, goal, or injury in real time. While this has

Online gambling has exploded over the past decade, drawing in millions of players worldwide. With competition among platforms fiercer than ever, the real challenge for gambling sites is not just attracting users but keeping them engaged. Retention strategies are carefully crafted, and psychology plays a central role. Understanding how these